Building a fashion brand can be said to be a dream for many people, especially those who are interested in being involved in business and enterprise.
Perhaps sometimes people feel hesitant about running this business, because there are already many people involved in the fashion business. Most people who have minimal confidence, aka pessimists, will probably give up before trying.
Even though there's no harm in trying first, when the effort is carried out seriously the results will definitely not be disappointing, right? Yes, even though building your own fashion brand from scratch is not an easy thing, it certainly requires struggle.
In the future there will definitely be lots of new things that you have to do, starting from determining what you want to look like, who the target audience is, what product you want to market, and also how to get a positive response from the audience.
So, what do you need to do to start building your own brand? Let's understand some of the basic steps in building a brand below.
Fashion Brand First Steps to Building
To build a good fashion brand, you need broad thinking and serious action. Apart from having to create a unique product (different from others), you as an entrepreneur also have to have a big commitment.
As we know, fashion is a product that will continue to develop following current developments. Yes, most fashion products are also basic human needs, such as shirts, bags, shoes or sandals, skirts, t-shirts, etc.
Therefore, you must really be able to adapt to the developments of the times, so as not to be left too far behind. There are quite a few fashion brand businesses that fail in the middle of the road, meaning they don't last long. The causes are varied, one of which may be due to not adapting to the times.
Okay, now let's just discuss some basic tips or steps for building a brand in the fashion category, please take a look.
Determine the Product First
The first thing that must be done before officially building your own fashion brand is to determine the product. How could it not be, the core of a fashion brand business is the product. Later, this product will also be sold.
You know that there are many types of fashion products that can be used as the main product in your business. I choose products that suit your passion, whether it's bags, dresses, tops, pajamas, cardigans, outerwear, heels, or many more.
You can make this product yourself or take it from other parties who are usually called suppliers. You can work with people who can meet the needs of goods for your business.
Defining Differentiation
In the process of selling fashion brand goods, differentiation is needed, for what? Good differentiation makes your brand different from other brands.
Well, what is meant by differentiation? Differentiation is the uniqueness or superiority of your product compared to competing fashion brands. Or more briefly, differentiation is the difference that stands out from your brand.
For example, if you sell bags, of course you have to highlight the difference between your bag and other bags, such as giving small dolls as gifts, providing a jacket for the bag so it doesn't get caught in the rain.
Another example is when you want to sell headscarves, as much as possible you have to differentiate the product. Whether for example the material is cool and comfortable, waterproof, or guaranteed to be anti-slip.
The advantages that you highlight in each of your products will really help your product become known to people more quickly and you can successfully build a fashion brand.
Defining Customers
Because the main job in building a fashion brand is selling, of course there must be buyers too. Therefore, before selling, you must first determine who is likely to buy your product.
The way to do this is by segmenting, segmentation is a strategy carried out by business actors to divide consumer groups based on demographics, psychographics, behavior and geography.
For example, if you want to sell adult robes, then the customer segmentation is women aged 20 years and over with several classes such as class A, B, and C.
Make a Prototype
A prototype is an original form that is used as an example before making the actual product. Try making more than one prototype then do simple research such as showing your prototype to the people closest to you and listening to all the criticism and suggestions.
Input from these people can make your product bettergood again and can even be easily accepted by society.
Determining How to Produce Goods
After you have successfully chosen the best prototype, you can choose between producing it yourself or using the help of a vendor. If you use a vendor, look for a vendor that really suits your tastes. Choose a vendor whose quality is good but the price is not too expensive.
This also has a big influence on the sustainability of your business in building your own fashion brand.
Determining How to Approach Consumers (Customer Approach)
One of the important steps in building your own fashion brand is how you approach your consumers, or in other words, how you offer the products you sell.
You can reach consumers in various ways. One of the more effective ways nowadays is online, namely by utilizing social media such as Instagram, Tiktok, Facebook, etc.
Well, this is the time for you to think about the name of your fashion brand and how you will brand your product. You really have to think about this name because in the future it will affect logo creation, marketing, determining the website domain, as well as trademark registration.
Create a name that is easy to remember and unique, the goal is that your brand is not difficult for people to find but difficult for other parties (competitors) to imitate.